PADDLE POP ICE CREAM - TV Spot - Art Direction and 3D Props
The production of this 30 Second animated TV spot, took place in Malaysia. My official title was Animation Director,which meant that I had to storyboard the animation. But mostly after the storyboarding, I was the Art Director and worked on guiding the set designers, and character designers to produce the final look. I also produced props for the commercial in Softimage.
My storyboard was followed pretty closely in the final production, and that included not just the key frames and camera moves, but the shot timing as well.
Click here to see some of the storyboards
from this spot.